Ridiculous publicity ideas by Matt Rees

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In less than two months, my next novel MOZART’S LAST ARIA will be published in the UK (the US publication date is November). This means I have to start thinking about publicity.

Naturally I’ll be doing the usual kinds of things that writers do these days. The promo video is already made and can be seen on www.mattrees.net. It will be particular hit with you if you want to see me wearing a powdered wig and silk stockings; it also features my adorable three-year-old son dressed as Little Mozart. One for the ladies, I’d say.

I shall be Facebooking, guest blogging, even tweeting perhaps, and sending emails to everyone who ever wrote an email to me. But all writers do that stuff.

So I shall also be adding some truly ridiculous publicity stunts to my “online presence.” Given that some of the other things necessary for publicity are a bit of a drag, my only criteria for my ridiculous stunts is that they ought to be fun.

For example, stay tuned for readings from MOZART’S LAST ARIA and some of my previous novels by major celebrities such as Michael Caine, Richard Burton, and Sean Connery.

Good publicity, eh? But surely expensive, you say.

Not if you work on your impersonations. I have Caine and Burton more or less down pat. My Connery is getting there. I’ll read a little from each. Perhaps I’ll even have them interviewed about how much they love my work. Then I’ll post it on my website with some stills of the men themselves, and we’ll see if anyone can resist my books after that…

A teaser: It’s possible that Winston Churchill, Yasser Arafat, and Dame Edna Everage might also be speaking out on behalf of my work, if the first couple of recordings are a success.

Now it’s over to you: I’d welcome other publicity ideas for the books. Let me specify that they must be ridiculous or, at least, silly. I believe I’ve set the bar pretty high here, but I know you’re up to it. Ludicrous ideas to the Comments section please.

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